14 Comments
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Lindsay Sword's avatar

This was fascinating! Thank you for taking us down the St. George / Brandy Melville rabbit hole, which this elder millenial did not know about!

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MacKinley Jade's avatar

thank you lindsay! it truly is such a weird and deep rabbit hole

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Gabrielle Jude's avatar

Best thing to come out of St. George's mostly odd vibe, was being introduced to your substack. An avid subscriber now!!

from: one of the women confused by the libertarian/fascist nature to Brandy Melville from the St. George picnic table discussion

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MacKinley Jade's avatar

soooooo lovely to meet you! clearly the universe conspired for all of us to sit at that table together

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Esther's avatar

so lovely to meet both of you, and so lovely to be sweater twins Mac!

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MacKinley Jade's avatar

so nice to meet you in matching knitwear<3

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Sydney's avatar

Hi!

Great job writing this. I kid you not, I read this last night and while out today, I saw an American flag sweater and I immediately thought of this piece! I was too far to tell if it was RL or Brandy, but I was so curious about it all 😂

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MacKinley Jade's avatar

i loooove hearing that thank you so much for coming back to tell me!! they're really everywhere 👀

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Kari Koty's avatar

A Brandy Melville cafe…. the world is so bizarre!!

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MacKinley Jade's avatar

they’re never beating the insanity allegations

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eira's avatar

This gave me "dearest gentle reader..." vibes in the very best way. I flock towards Yeehawt with the same fervour London's high society swoons over Lady Whistledown's pamphlets.

I will add this piece to my pile of Yeehawt favourites! The pieces where you transcend the realm of fashion and into conversations around culture and society, are my absolute favourite (says the sociologist). As you well said to me once "fashion is something we engage with whether we want to or not because we all have to get dressed everyday", and seeing you reflect on how fashion both shapes and is shaped by larger societal and political trends makes me thirsty for more!!

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MacKinley Jade's avatar

this is so touching I forgot where I was for a moment wtf! Eira starts a substack when!? need more of this beautiful writing

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Kendall Flavin's avatar

This was so beautifully put together and researched and I absolutely loved reading it... And I agree on the coffee shop stool debacle, but I am in fact learning the very same thing. The story is outside.

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MacKinley Jade's avatar

especially in this weather! are you kidding! took everything in me to leave today

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