Yeehawt

Yeehawt

You Couldn’t Escape It if You Tried

Welcome to Yeehawt (again)

MacKinley Jade's avatar
MacKinley Jade
Jan 08, 2025
∙ Paid

Fashion is something we engage with whether we want to or not — we all have to get dressed every day. You couldn’t escape fashion if you tried.

This means it’s all the more important for us to critically engage with it: analyzing how it impacts our world, thoughtfully interrogating the powers in the machine, and exercising our eye for its influences as we move through everyday life.

I hope you’ll sit in the dentist’s chair with me and see 1996 Prada. I hope we can read trend predictions and question their historical and political contexts. I hope the shimmer of a jewel beetle at the Natural History Museum will inspire you to hunt down metallic clogs on eBay. I hope you want to experiment when you’re getting dressed and play with your wardrobe.

I hope you’ll walk fearlessly into your closet to pick out the ugliest thing you own and wear it with pride in the name of research.

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